Launched in December 2010,, is a Luxury Fashion portal providing sophisticated women around the world with the ultimate style-fix through an exclusive range of high-end brands.Catering to the global market from our Dubai base, our online store features the latest clothing and accessories to ensure every fashionista’s wardrobe contains the style essentials she needs.

Our on-trend product range varies from popular and familiar brands to new and upcoming designers entering the fashion market. offers new talent an exclusive opportunity to exhibit their latest creations online and grow in the fashion industry through our unique style portal.

We believe our e-commerce venture not only taps into the global demand for online shopping but also provides women with the latest trends.

Female fashion connoisseurs logging onto can access an exclusive range of services offered by us that include:

  • 1. The privilege of choosing from a wide range of international brands featuring the trendiest clothing and accessory designs available.
  • 2. An online magazine that keeps you up-to-date with all the latest trends gracing international catwalks as well as special offers, our new products and personal profiles of the up and coming designers whose collections are available on the site.
  • 3. Access to our premier online ‘Fashion Consultancy’ where you can receive exclusive advice on how to work the latest trend into your look from our experienced and highly professional consultants.
  • 4. Podcasts revealing What’s-In’-Now’ and interviews with leading designers about their latest designs and inspirations.  Our website will also keep you updated on El Ilhaam’s journey as she navigates around the world to find fashion lovers the most inspirational and creative products in the market.
  • 5. The ultimate pleasures of hassle-free shopping as well as a guarantee of prompt delivery at your doorstep and an internationally recognised secure payment process.
  • 6. is part of the Ilhaam Group, a Dubai-based Luxury Fashion and Lifestyle brand under the patronage of,   Ilhaam Abbas, the group’s CEO and President and a leading business personality in the United Arab Emirates -  thanks to her high profile work in the nation’s Business, Media, Events, Luxury, and Fashion sectors.


You can place all your queries at our contact us section.