GUY LAROCHE
Guy Laroche was a French fashion designer and founder of the eponymous company.Laroche began his career in millinery and, from 1949, Laroche worked for Jean Desses and eventually became his assistant. In 1955, he visited the US to investigate new ready-to-wear manufacturing methods. 1956 or 1957, he founded a high-fashion atelier at 37 avenue Franklin Roosevelt, Paris. In his first collection that was favorably received, he reintroduced vibrant colors such as pink, orange, coral, topaz and turquoise. His clothes also featured plunging neck and back lines.

IN THE NEWS